If You’re A Coach, I’m A Brain Surgeon!
Coaches are at a crucial point in history in terms of Identity. For many years anyone has been able to call himself or herself a coach without any question of education being asked.
There has never been a time when it is more important than today for coaches to claim their profession. This is particularly true in health to wellness coaching.
The healthcare payer industry is using our hard won credibility and reputation to make huge profits while certified coaches are left standing at the door.