Baillie Aaron is founder and CEO of Spark Inside, a UK charity offering life coaching to young people in the criminal justice system. Spark Inside supports these young people to achieve more fulfilling and productive futures,while sustainably reducing violence and reoffending.
The charity has attained exceptional results: their pilot programme with young men leaving prison achieved a 12.5 percent reoffending rate, relative to the national average of 70 percent.
Baillie is a graduate of Harvard and Cambridge universities and is a qualified coactive life coach.
She has delivered two TEDx talks and is in the process of writing a book on coaching in the criminal justice system. She was honoured to be a finalist for the Women of the Future awards in 2014 and to have been inducted into the Junior Achievement Boston Business Hall of Fame in 2010. She currently resides in London.